Archive for the ‘SEO’ Category

It is clear that these days that having a website without an SEO or SEM solution and plan is really pointless. It is also clear that it is becoming more and more complex to explain the many facets of Search Engine Optimisation to people. However it is important for people to know that it isn’t just a matter of writing lots of keyword rich content and getting links. Yes these all help. But it is like saying to win the All Ireland you need clean gear and to be fit.

I had a conversation with a client today about him developing content for his website. He wanted to sit down with me and work out a website design strategy and explain the business and show his vision. I listened patiently as he spoke at length about his business and where he wanted to go.  Search Engine Optimisation is the art of getting ranking for your keywords and is called SEO for short but below is a tale of how you need to begin at least with writing content! He was

We all want traffic to our sites with people waving their wallets,spending money and looking for the PayPal button.   SEOs would have you say it takes time and effort but actually it is actually really easy and now the secret is finally out and I am going to do the big reveal like in one of those reality TV shows. Kidnap The Cats of Social  Media Experts Mail all the social media experts who claim to be experts in blogging and social media and tell them that you are

I woke real early this morning (5am) to be exact and as people do I checked my ranking for a few terms and for some (read most) I have remained static and for another I am knocking on the door of the holy grail of page one for a relatively competitive search term (for me that is 1000-2000 approximate searches per month as per Google Keyword Tool) To be honest for the term in question I wasn’t even trying to get any search engine presence for it. Now I didn’t

I look at a LOT of websites.  By a lot I could open at least  2-300 a week. This is either for research, random browsing or looking at other peoples portfolios.  Some of the sites I see are a mess.  A complete screwed up, lost in space, did you actually pay somebody money for this mess.  Also it is clear that people with these websites think that they will be found by the major search engines for their target keywords.  Some of them would make even a beginner SEO reader

Google has now made widely available its website speed checker which is a great tool for scoring how fast your website loads.  The speed at which your website loads is now considered a ranking factor and from the level of publicity that Google are putting behind it it seems it might be growing in importance. Here is the Google Speed Site site to play with and of course I ran this site through it, it was crying out for me to do it.  I scored 75 and now I am

The quality of your content on your website design is critical.  You want your visitors to have an excellent experience when they visit your site and learn, act and make contact.   It makes common sense that if you do not have content that people want to read in the first place and the right keywords on the page I use Sky+ at home I like it a lot it allows me to skip through ads and watch my programs in less time and not have to put up with

Google Analytics is a tool provided free of charge by Google to allow you track a huge variety of information about your website and type of traffic that visits it on a day to day basis. Any self respecting website business should know what their site traffic is.  Whats more this tool is free to use.  If you want to understand the different kinds of traffic sources – e.g. direct search, linked from social media, or keywords then this is the tool that you need to have installed on your