Archive for the Online Marketing Category

I might get teary and nostagic here but there is a serious message in this post.  We have forgotten the roots of websites and why people fist started creating web pages in the first place. When the whole idea of http came out at the beginning of the Internet age in the early 90s people were amazed by the fact that you could link to other web pages and over time build up a network.  Nobody linked to you if your page was garbage.  People thought it was ridiculous. The

James Keady, Digital Marketing Manager for McLaren Automotive  couldn’t have put it better in a post in eConsultancy. Content marketing is reaching a point where having a digital presence is no longer good enough to achieve cut through, you need a value add proposition and this is best done through a strong content strategy that reaches your audience on the right platforms at the right time in an engaging way. How Does this Impact You? There are many posts on this blog talking about content marketing.  Your customers are content hungry.  They  don’t

When you know a topic well it is easy to confuse other people when you  explain it to them as you assume a certain level of knowledge at their end.  Think of your last conversation with your mechanic as he explained what was wrong with your car. I bet you nodded as 90% of what he said sailed over your head.  But you knew that you were getting a repaired car from them.  With Online Marketing  it is not like a car where there are fixed parts and the replacement

I could have titled this post Online Marketing for <insert business name> really but in a recent conversation with a solicitor he echoed the point I have heard from a multitude of businesses.  Is  Internet Marketing relevant to solicitors could you really? The answer is a resounding “Of Course It Is”! In the past years even 18 months more and more people are using devices of all shape and forms to get their information.  My plumber showed me Sky Sports on his iPhone a few weeks ago for instance.   It is

EMail Newsletter marketing is one of the many tools that businesses now use to reach out to their audiences.  If used wisely and professionally it can build you a loyal customer base and be a tool that that both benefits you and clients. However in the vast majority of cases it is used very badly.  If over time (like me) you have subscribed either on purpose or accidentally by giving your email address to some site you will be familiar with the level of drivel that comes into your inbox.

I’m a big fan of SEOMOZ and I read their blog posts regularly and thoroughly empathised with Rand Fishkin’s post on a manifesto on content marketing where he specifically said to keep working at creating content.  It is really difficult to constantly create great content but the writing activity will at least stimulate the process.  If you aren’t writing you won’t get a habit. This was triggered again by a Tweet from CopyBlogger today advertising blogging posts with OzMedia. Now I don’t know who Ozmedia are or who is involved

The term content marketing has been around for a long time but in recent months it has come to fore due to the Google push on content.  So we all March and start spouting about it not really knowing what it means.  Wikipedia (of course has a reasonable definition of and the related article on content marketing is good as a primer. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. But if you are scratching your head and