“You should have an App” ”Don’t go near an App” “Go on Facebook” “Feck Facebook – its useless” “Get a mobile ready website first” “Don’t get a website they are useless” Its Friday as I type this and I am in rant mode. One of my pet hates is when clients have loads of so called advisers who tell them what they think will work for their online business. As meetings progress they have yet another sound bite from John their IT guy, Mary their cousin doing a degree in
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Its a crazy rock and roll world out there these days. I had a meeting today with a new client and his phone rang constantly during the meeting. He explained that is was always like this as he has so much going on. Not too many business owners are different. Lives are more and more time constrained. We want to exercise more, eat healthier and we promise to write more content for our website. But we don’t do any of them. I know as I am guilty of this sin of omission
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There is often an almost hysterical desire among businesses to get a domain name related to their business to ensure that they get found for the search term. So if you are in the hairdryer sales business you think that hairdryers.ie is the must have product related domain name to help you sell hairdryers online (it is available if you are interested). However this is not the case. Having a domain name that people can remember has some benefit but online shoppers really don’t care about your domain name. They care about the product you are
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Many peoples eyes glaze over when they hear people talking about Search Engine Optimisation and content marketing It fascinates me and I can’t read enough about it and talk about it. I tell all my clients to focus on content these days. Some pay attention others don’t. I keep chasing the ones that don’t. One of the things that does make sense to most people is the concept of long tail search where instead of trying to rank on search engines for something that is really competitive you focus on a longer combination of words
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I might get teary and nostagic here but there is a serious message in this post. We have forgotten the roots of websites and why people fist started creating web pages in the first place. When the whole idea of http came out at the beginning of the Internet age in the early 90s people were amazed by the fact that you could link to other web pages and over time build up a network. Nobody linked to you if your page was garbage. People thought it was ridiculous. The
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How the hell am I going to write content for my website? Here are some tips that will work for you. Turn off Facebook, Twitter, email, YouTube and the other distractions. Get out a piece of paper. No don’t start typing get out a simple A4. Step away from the computer if possible. Write down the last 10 questions that you answered as part of your business. I bet there must be at least 10 (I have hundreds) Pick one. Highlight marker it. This helps focus the mind. Write the
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Fear is a strong word. But many businesses and business owners are afraid to make the jump to getting their business online. It is usually down to ignorance of the costs and technology and the confusion generated by us the suppliers. Many are greedy and push inflated and complicated prices and packages at you. This scares you away. I often hear myself scaring people away when I use a technical term inadvertently, I apologise! But websites are technical beasts, what is important for you however is that you understand
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Show me someone who hasn’t a budget and I will show you a liar. Whether it be €00 or €10,000 there is a number that is available to market your business online. It is a confusing landscape and hard (often impossible) to work out the costs and also to choose the best company and technical option that suits you.. If you do not work with the Internet and computers regularly you can be completely bogged down with terminology that people throw at you. The Fixed Costs Companies are closing everywhere
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James Keady, Digital Marketing Manager for McLaren Automotive couldn’t have put it better in a post in eConsultancy. Content marketing is reaching a point where having a digital presence is no longer good enough to achieve cut through, you need a value add proposition and this is best done through a strong content strategy that reaches your audience on the right platforms at the right time in an engaging way. How Does this Impact You? There are many posts on this blog talking about content marketing. Your customers are content hungry. They don’t
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