Search Engine Optimisation

Growing Your Online Reach

Growing Your Online Reach

Growing your reach is a term that is used a lot in Internet marketing. My definition (however flawed) is that it means growing your online visibility with a view potentially to getting more customers. I’ve been helping clients grow their reach for years, and here... Read More

Website Bounce Rates

People who run websites often like to boast about how many visitors they get per week. And if they’re getting ten thousand hits a week you’d be tempted to think that the website is a success. But without knowing the bounce rate those statistics... Read More

Pumping in the Keywords

Everybody wants their website to show up on page one of Google when someone searches for their keyword. But there’s a lot more to search engine optimisation (SEO) than simply using the keyword over and over again on a page. Of course creating keyword... Read More

Landing Pages

Landing Pages

A landing page is the first part of a website that you see when you click on a link from an email or social media. In business, first impressions count. A good landing page will encourage people to spend longer on the website. A... Read More

Paid Search Delivers Results

Paid Search Delivers Results

We all use Google. What is the capital of Afghanistan? Who won the 1982 World Cup? What age is Donald Trump? And it works. In less than a second you get the answers. Kabul. Italy. A terrific age, really great, everybody says that. But... Read More

3 Common Sense SEO Tips

3 Common Sense SEO Tips

Let’s take a look at how search engines work, and how to make them work for you. If you’re looking for a service, say an electrician in Galway, you might type “electrician Galway” into Google. There will be many results, because most tradespeople have... Read More