Archive for the Search Engine Optimisation Category

In the early days of the web search engine results were dominated by people who were using many different and underhand tactics to rank. However as Google grew and their search engine came to dominate the market they quickly punished these tactics with poor ranking on search engines. One of the common tactics at the time was keyword stuffing the tactic of stuffing your pages with a competitive keyword to help you get a good position for it. It worked then and people still think today that it will work. It  doesn’t!

The web abounds with headlines like the one above. I read them every day and of course they are attractive. No doubt about it.  We all want more visitors to our website.  However more visitors does not equate to more business and interaction. Conversations that begin with “I would like to increase my traffic” are inherently flawed. The online consumer is changing massively these days. They surf faster, are more clinical in how they choose products and services, and at its most basic level are increasingly more educated and well

If you owned a high street shop imagine if you could gather the type of data below without an intrusive questionnaire or actually asking them face to face. Where the people who visit your shop come from What items they actually look at and how long they spend looking at these items How they actually found your shop in the first place How they arrived to your shop in the first place How they left the shop if you have several doors If this was their first visit to the

If you do not use the Internet a lot then the  basics of Search Engine Optimisation (SEO) may confuse .  Ok lets be honest it can be completely confusing and once the terminology gets flying glazed looks tend to dominate conversations. So lets look at some of the basic terms to help you understand SEO. Keywords Keywords are the words that you type into the search engine to try and find what you are looking for. There is a n unlimited number of keywords that you type. The more keywords

I am currently writing an ebook titled Website Design De Mystified which basically tells the tale of getting on line quickly and busts the myth about good website design and the loops that are required to create the perfect website. Let me be clear good website is a beautiful thing and should not be ignored.  But on the path to getting online it is not the look and colors it is simple and straightforward that has to be your be your priority in today’s market. I  can show at least

There is a growing demand now from clients for Online Solutions for tgheir Small Businesses.  With the advent of content management system the creation of a site is often just he beginning of a development project where a feature rich site is needed.  Your business site if created correctly and marketed well could be a lucrative part of your business as opposed to a static and non productive website that you cannot use and control. You do not just want a static website with a contact form you want a site that

A worrying trend I see over the past number of years is that fact that with the dominance of Facebook with what I call non IT literate people who don’t spend every waking hour in front of a PC is that they think Facebook IS the web.  Likewise they think the Google search bar is the Address bar for a site and this is where they put in domain names. It may be easy to snigger at this but SEO professionals and website designers need to consider this and cater

I read all the news that comes out on Google updates and it is now blindingly clear that they are animal lovers but why the letter P.  This question was the first one that I had when I saw the latest update being called after a Penguin.    But like the detail behind he update we are never sure. It is now over 2 weeks since it was rolled out and if you aren’t seeing any change in your rankings as a result I am not surprised as lot of

I would keep this on my iPad and show it to all customers who are looking to understand how sites get crawled and indexed.  Matt explains in this the basics of how Goggle crawled the web in the past and up to today.  Watch this and you will have a solid no nonsense understanding og how Google works for this part of the search algorithm,  I note he mentions PageRank and reputation several times through this presentation where reputation is measured in surprise surprise in good (not GOOD) links back