This is just my opinion but I tell everyone who has or wants a website to do this to their site. You may disagree but if I build you a website this is what you ALWAYS get. When I see other websites I tell them to make sure that they get the same changes to their site.
- Google Analytics – Google Analytics is easy to set up and it is easy to use and read. It gives you great traffic reports on your site and you can drill down to a pretty fine detail easily. I know most hosting services provide stats packages but you may not have access or the time to look at them Analytics also provides e-mail reports if you just want to pick up o a daily/weekly/monthly report.
- <TITLE>: To me its like a fork scraping on the plate. Make sure your <title> tag is a a keyword that you want searched. Not My New Website or Marys Creations. Having the right <title> tag is basic on page SEO. Oh and of course please have a different title for each page with relevant keywords.
- Contact Details on Front Page: So many sites do not have e-mail ro phone numbers at a high visibility level. Make sure that your contact details are not just on a contact page. Put them in header and in footer.
- Complex Dropdowns – I am not a fan of drop downs. You may like them, your customer may like them. Knock yourself out. I just don’t like them. Put in a search box instead and invite people to search the site.
You may disagree – please do!