If you have ever seen a soccer hooligan movie you will probably hear them say “lets get tooled up!” What this means is the a variety of knives, knuckle dusters and weapons of various sorts were made available for when the big fight kicked off to ensure victory. Cue rock music and lots of blood.
As an online business you should also tool up and be aware that there are many free tools to help you broadcast and promote your business. Here are some examples.
Twitter: this with Facebook is the prime social media outlet today. Plan your activity on Twitter with a solid engagement plan and it will yield medium to long term results.
Facebook: Or as Hector on 2FM calls it BookFace (drives me crazy). Facebook is a strong performing medium for social and business interaction today. Sign up today for a personal and then business account.
E-Mail Newsletters: Many of the email newsletter providers allow you to send free newsletters up to a limited 9often generous) amount of people per month. If you have a mailing list then use it. If you don’t then start building a mailing list.
YouTube: Having a YouTube channel for your business is basic common sense. As the second most popular search engine on the net currently it doesn’t make sense to avoid it.
Blogging: If you don’t have a blog or a website then here are many free blogging services that you can setup for free and start learning to blog and promote our product, message and services.
All of these may seem overwhelming but ify ou aren’t tooled up your competitors definitely are and when it comes to the fight you may lose.