Google Local Business has now been renamed and rebranded. It brings with a number of new features such as allowing you to see the number of Impressions and actions over the past number of days.
A lot of the additional features such as coupons and QR code generators are only currently available in the US but features such as live updates bring a micro blogging feel to the listing service and may give further strength to the SERPS impact of this for you and your business.
If you have not created a Google Places account you should do and choose your categories carefully to allow you feature for your niche.
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