In business you often se the term barriers to entry for specific markets. For example to set up a shop you need a premises, stock and some credit to allow you purchase your products to sell whether they be sweets or high end electronics. In today’s economic climate it is hard to get a bricks and mortar business in place due to the fact that banks are not lending. Getting an online presence however has one of the lowest barriers to entry there is.
Facebook Business Page
We all know about Facebook and you may think this is just a method for kids to chat with each other and share photos and fart jokes but it can also be a powerful method to market your business in certain demographics. Creating a facebook business page on Facebook is very easy and is a simple starting point on the social media ladder. People then draw a blank on what they should do with the account. My suggestion is to start with your friends build up a network and start writing pages and posting information about your business and product.
I am not going to write about Twitter here for you. Twitter is fun, works for business and is a good and sometimes great networking tool. Create an account, get online, use it and like Facebook build a network over time.
It drives me crazy when I see websites where people have paid for their domain name, paid for their hosting and then leave a message that says something like Coming Soon, or even worse leave the hosting companies holding page there. It is is such a waste. Why not put something up there. Put something up there, a short biography of your company, map to your location, phone number and an link to email.
A holding page can be created really quickly and simply without any huge expense and of course I can do it I wouldn’t be blogging about it otherwise but if you already have a web designer and are working on the full up website design then get them to put SOMETHING decent up there on the landing page.
Age of your domain is important and registering it in the first place was a great idea but Google will fly by like a speeding car and ignore you if you don’t have content. It doesn’t have to be state of the art design (grimace) but a basic HTML framework template will do perfectly. You probably already have the content. If you understand your business of course you have content, perhaps bucket loads of it. Type it up give it to your website designer and let them add it. Hate typing, scan it and get a copy writer to add it for you. Just don’t leave it on your desk when you already have done the work. Its like going to the pub and not having a drink and staying in the car park (terrible analogy but it is late when I am typing this!)
Start now – send it on.