I visited a client recently and one of the things we spoke at length about was why they as a business should use social media. They have a Twitter account and a Facebook account and have been using it occasionally but had several reservationsabout sociall media which are very common.
They Think There is a Lot of Rubbish on Social Media
Without being ageist the profile of the people in this company was over 40 so they weren"t millennials and had a certain amused detachment about social media.There is no doubt that there are lot of pictures of cuddly cats on social media channels. But in addition there are a lot of potential consumers and advocates on these channels generating great content and worth following and interacting with.
But in addition there are a lot of potential consumers and advocates on these channels generating great content and worth following and interacting with.
For many people it is their first port of call on the Internet and they visit it for fun, information and in more and more cases to influence their purchasing decisions.
The key word here is influence. Of course if I am buying a new GPS I am not going to rely on Twitter to help me buy it but I may poll my channel for opinions on it and take them on board.
What people tend not to realise as well is that you control what you see as much as what you share online. So if you get fed up of someone talking about what they did on a minute by minute basis then you can of course turn them off and never see them again.
They Have Nothing to Say
This is the first problem most businesses have with social. They think they have nothing worthwhile to say and share. They think their business is boring and uninteresting. The challenge here is to present what you do in an interesting manner. It is also important to understand that social media is about interacting, engaging and building a network as much as sharing every single detail of your business on a day to day basis.
There is nothing more mind numbing than a business streaming their product portfolio, banal news and no signs of life.
If you really can"t think of anything to send that is original just talk with other people. Have some interaction with other people in your niche, area. Take a little time every day each day to do it.
We Don"t Have the Time – We are Massively Busy
I worked with a guy who we used to call Spiderman as he always said he was “up the walls" he was always rushing around with a folder in hand, creased forehead and when at his desk had a look of steely concentration as he looked at the screen.
You need to make the time. Allocate 10-15 minutes per day to learn how to use the social tools you plan to use and improve your understanding of how people are actually sharing. As you learn how social media works you will grow more confident with it"s usage.
Using social media will at a minimum grow your brand exposure. Choosing who you interact with and being, helpful, sociable and perhaps even fun online can over time bring a whole new raft of people inside your circle.
I am not saying they will be reaching for their credit cards to buy your products – of course not – but with hundreds of thousands of people in Ireland using social media a little work can expose you to a small percentage of them wit ha modest bit of work.
So start today. Get working on your business account for Facebook and open or reopen your Twitter account. Dust them off, create a space on your daily calendar and commit to doing those 15 minutes per day for the next 4-6 weeks.