SEO for eCommerce is essential. If you do not have a plan for optimising your online store then get in touch.
Give us your website details and we will conduct a free SEO audit of your eCommerce Site
Think of the last time you looked to buy something. Studies have shown that 37% of of all eCommerce search engine traffic comes from search (SEMrush) and this data is from 2017 so this number has increased.
Having an ongoing SEO plan to optimise your eCommerce site to capture these eyes is essential.
Contact us for a free site audit today
It is important to have a strategy for SEO for your eCommerce site. this includes looking regularly at all aspects of the site to ensure at least some of the following are in top condition
Product descriptions are the first area that we look to optimise when we do an SEO plan for our eCommerce clients. All too often we see clients that have built product pages with the following problems.
All of this can be easily fixed by doing the following.
URL stands for Universal REsource Locator or in simple terms a link. Why should this concern you? Well it should. A lot of eCommerce systems generate a complex non descriptive link name when you create a product.
The link name is important as it is a ranking factor. SO a link like new-nike-running-shoes-zoom50 is better than product?12e34.php.
All eCommerce systems allow you to set the format of your URL and if yours doesn’t get in touch and we will be glad to do a URL audit of your site.
Keyword research for SOE may sound like a complicated term but it isn’t. There are lots of tools out there that can help you determine which products on your store have actual search volume, their difficulty and if using Google Ads the Cost Per Click which is an indicator of their difficulty.
Search volume tells you how much interest a particular product keyword or keywords has for consumers. A high search volume indicates greater popularity, which means you’ll get more searches for that keyword.
Just diving in without proper research and creating product information without a plan is a waste of your time and won’t generate traffic