Shopping Cart Designing With Conversions as the Focus
Believe it or not, some of the most subtle changes can net the greatest return when it comes to improving your conversion rate. Be sure to check out “12 Crucial Design Tips to Increase and Convert Ecommerce Traffic” to learn even more about ways to make your web design prosperous.
- Eliminate Unnecessary Buttons: The point here is to guide a prospect into making a purchase. There should be no confusion as to how they go about doing so. The fewer buttons you use, the easier it is to achieve this.
- Reduce Clutter and Other Irrelevant Material or Text: Cleanliness is Clickliness. Okay, so I made that up, but in reality, the fewer extras you have on the page, the more likely someone will complete a purchase. In some cases, the other material doesn’t even function or has no relevance to the page the visitor is on. In the end, you don’t want to distract from the ultimate goal.
- Simplify the Layout: Location folks. If you make a “money back guarantee” for example, which is wonderful, it doesn’t need to be hugging the checkout button. Putting it off to the left where eyes tend to scan, from left to right, allows it to be noticed without cluttering the other parts of your page.
- Label Your Buttons Definitively: While the term “Checkout” seems definitive, using terminology such as “Proceed to Checkout” reduces the pressure a visitor feels about making a purchase. Comfort is a proven factor in determining a sale, so be sure to provide as much as possible when you are going through the shopping cart designing phase.
It all seems so simple, right? Just a few minor alterations have been PROVEN to generate more revenue. These tips should help you figure out at least some of what’s gone wrong with your conversions. Learn more about the design trend that is completely changing the website design world, while also substantially improving your shopping cart design, with growth driven design.