Search Engine Marketing (SEM)

We provide a comprehensive Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) service to all types of businesses.  When SEM and SEO are combined, results follow. 

Smart businesses are successful online because they pay attention to what works.  What may work for one business might not work for you.  We provide all the skills and tools to help you deliver tangible results to your bottom line.  Talk to us about how what your budget is, what your goals are and your capacity to work with us to deliver these three things.

We have worked with one person businesses and large companies in a wide range online marketing campaigns.  No job too small or large.  Book some time to talk to us today.

What is Search Engine Marketing?

SEM can be divided into two categories: organic and paid. Both are important. As you might expect, “organic” SEM is a “natural” way to improve your ranking in search engines and therefore drive traffic to your website. The most common form of organic SEM is search engine optimization (SEO).

What is SEO and SEM in digital marketing?

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. It involves other methods that can get you more search engine visitors like PPC advertising.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Is Google AdWords the same as SEM?

AdWords is one flavor of PPC Advertising. Usually PPC ads cost nothing to display — when a viewer clicks on the ad, only then is an advertiser is charged for the ad — hence ‘pay-per-click’.