We are based in Cork and provide PPC (Pay Per Click) services to companies in the Cork area.
The PPC program (also known as Google Ads) is run by Google which as we know processes hundreds of millions of searches per day. Every one of those searches represents a human being trying to solve a problem or satisfy an need through finding the right information online. PPC and the Google Ads program allows advertisers to purchase text and links on the Google results page (the page the searcher sees after entering a word or phrase and clicking the Google Search button).
You pay for the ad only when someone clicks it and visits your Web site. The amount you pay for each visitor CPC (Cost Per Click) can vary depending on
- The quality of your ad
- The quality of the pages on your web site
- The competitiveness of the market defined by the word or phrase (known as a keyword, even though it may be several words long) typed by the visitor.
Google Ads is a PPC (pay per click) advertising medium. Unlike other forms of advertising, with PPC you pay only for results: live visitors to your Web site. AdWords allows you as the advertiser to decide how much you’re willing to pay for a visitor searching on a given keyword. PPC can reliably deliver a customer to your Web site for a predictable amount of money once your PPC / Ads program is structured correctly