When I started designing websites nobody ever asked me about search engine optimisation. None of my clients had heard of it. Back then the internet lived in a big box on your desk, and most people outside of big tech companies just used it to check their emails and book their flights.
Then one Christmas we all got smartphones in our stockings and everything changed. Nowadays businesses live or die by their search engine optimisation. We’ll call it SEO from now on.
Back when the web was young, you could spend your evening in a local pub enjoying a lively argument about something unimportant. For example, the precise distance from Cork to Limerick. Try it over a pint tonight and the chat will last as long as it takes the fastest guy on the draw to whip his phone from his holster. It’s 100km. I already checked.
It doesn’t really matter what people chat about in their spare time. Unless you run, for example, a bus company offering trips from Cork to Limerick. Then it’s suddenly important that your website shows up first when people want to know what the distance is. And when you want them to know how cheap your tickets are.
What is SEO?
SEO is the art of making sure your website shows up on search engines before your competitors’ sites do. SEO is what lets you afford holidays further than 100km away.
Lots of web designers will tell you that they can give you a site that is ‘SEO friendly’. And they can. But there’s a lot more to coming first than being friendly.
Back in the nineties, search engines were simple things. SEO was even simpler. A few simple tricks could get anyone to the top of the list. Today Google is the only game in town, and Google aren’t saying precisely what the rules are. But those of us who’ve been paying attention have worked a few things out.
How your site is built, and the content on it matters. Get these wrong and nobody will ever find you.
SEO – Link Building and Age
Links matter. If other well-known sites link to your site, then Google will think you’re respectable and push you ever closer to the top.
Age matters. If it was just a case of launching a flashy site and filling it with bells and whistles then I’d be writing this from a beach with a cocktail in my hand. I’m not. A new site won’t be taken as seriously as one that’s been around for a while, and has been updated regularly.
There’s more to SEO than these tips. There are hundreds of ways that a good SEO expert can help to get you noticed, but none of them work overnight. Constant testing and fine-tuning is the only way to get to that beach.
It’s easy to make a site SEO ready, but being ready is the start of the journey, not the end. Get in touch today and let’s see how we can make it happen for you.