Search Engine Optimisation (SEO) is an umbrella term for different strategies to get your web pages at the top of search engine result pages (SERPs). The higher your business website and its products and services feature at the top of Google’s first page, the more clicks and customers you receive.
You don’t have to have the best or cheapest product or service to reach the top – but you do have to play the SEO game.
What makes up SEO?
Search Engine Optimisation is made up of an array of SEO and online marketing services. Some services you’ll need to speak with dedicated SEO experts, and others you can get from knowledgeable marketing agencies and web designers.
Here is just a flavour of some SEO tasks that we do for clients
- Website audits – a complete audit of your website to identify weaknesses that should be rectified to improve website SEO.
- Keyword research – research into what keywords and questions your target market is typing into Google the most. This is essential for uncovering long-tail keywords.
- Content writing – using the above keyword research to inform the creation of website content, landing pages, focused articles and more. You need to speak like your target market to improve visibility!
Do I have to do everything?
This is not an exhaustive list. Small businesses and start-ups may be worried that they must start investing in multiple SEO services to get their online presence noticed.
Naturally, the more you do invest (wisely!) will have the potential for a better ROI, but having a simple SEO plan can be effective and boost sales.
Your simple plan could be to get monthly SEO website audits, publish ongoing SEO articles on topics your market is seeking information about, or just to add more videos to your site. Focusing on these things can reap small results, but they make a huge difference over the course of years.