Setting your prices correctly is crucial to any business. It’s not just about making a profit, or getting customers in through your door. It’s about getting the relationship with your customers right from day one.
When I have a plumbing problem in my home I call Jerry. He lives in my village and I know that when I call him he will show up promptly. I also know exactly how much he will charge for his time and that if he needs to buy parts he will get me a fair price.
He’s easy to deal with and does great work – which is why I have used him for years. I wouldn’t dream of hiring anyone else even if they were a little cheaper. Jerry also does my 83 year old Dad’s plumbing, on my recommendation.
Like most people I go to Google when I need a product or service I don’t have much experience with. Like most people I look at the first three or four results and contact one or two of them. I don’t have time for any more research.
The two factors that make up my mind are speed of response and price. And I usually make a decision quickly.
Anyone who wants to get a website designed will quickly discover that prices for what appears to be the same work can vary wildly. You’ll see quotes in the low hundreds and you’ll also see numbers that would make a supermodel get out of bed.
When Jerry fixes something he always tells me what the problem was. I always pretend I know what he’s talking about. Of course, if I knew anything about plumbing I’d do it myself, but I trust Jerry and I respect anyone who can keep my aging heating system going.
Prices for website design vary so much for good reason. Someone working from a home office will have lower overheads than someone with high street premises to pay for. A website based on an off-the-shelf template will require less work than one designed and built from scratch.
The various ways of making websites all have their advantages and disadvantages, so I’m not going to claim that one is best for all clients. I’m not going to blow my own trumpet either. What I will do is tell you how to get the design, and the designer, that’s best for you.
No company can give you an accurate quote unless they know exactly what the job will involve, so prepare a detailed brief. The brief could be a dozen lines, or it could be a dozen pages. This will depend on how complicated your website needs to be.
You’ll probably end up emailing them your brief, but make sure you speak as well, either by phone or in person. Most websites will take two to six weeks to build, and you’ll have to be in touch with the designer regularly over that period. You need to make sure that you get on with the designer, and that you both can understand and work with each other. In the long run this is far more important than the price.
I wouldn’t hire Jerry if he was a grump, or if he acted like he’d rather be somewhere else. Except for the one time he was very grumpy, and straight out told me he’d rather be somewhere else. In fairness, it was Christmas Eve, so he had every right to be upset. He still fixed my boiler though, so at least I had a happy Christmas.
A good working relationship is vital for both parties in every deal. If you get that right you’ll find that the price is also always right.