How much does it cost to run a Shopify store per month?

For small businesses eyeing the digital marketplace, Shopify has evolved from a simple storefront builder into a comprehensive retail operating system. While it remains a leader for web-based sales, its true strength in 2026 lies in its “unified commerce” approach—seamlessly bridging the gap between your online store and physical, in-person sales.

Whether you are launching a digital-first brand or a local boutique, Shopify’s ecosystem scales with your ambition. However, because its feature set is so vast, choosing the right entry point is essential for your bottom line.

The 2026 Shopify Roadmap: Which Plan Fits?

Shopify’s pricing tiers are designed to match specific stages of business growth. Here is a breakdown of the current landscape:

• Shopify Starter (€5/mo): Perfect for creators and social sellers. It doesn’t give you a full website, but it allows you to sell products through “Buy Buttons” on social media, WhatsApp, or an existing blog

• Basic Shopify (€39/mo): The gold standard for solo entrepreneurs. You get a fully customizable standalone store, 24/7 support, and the ability to sell across multiple marketplaces.

• Shopify “Grow” (€105/mo): Formerly the standard “Shopify” plan, this is built for small teams. It adds professional reporting, more staff accounts, and—crucially—lower transaction fees that can save you hundreds as your volume increases.

• Advanced Shopify (€399/mo): Designed for high-volume retailers who need custom report builders and the lowest possible credit card rates to protect their margins.

Beyond the URL: In-Person and Omnichannel Selling

One of Shopify’s biggest upgrades is its Point of Sale (POS) integration.

• POS Lite: Included in all plans, allowing you to take payments at pop-ups or markets using a mobile device.

• POS Pro (€89/mo per location): Adds advanced inventory management, staff roles, and “buy online, pick up in-store” (BOPIS) functionality—essential for anyone with a permanent brick-and-mortar presence.

Strategic Considerations for Small Businesses

Before you jump in, keep these three modern factors in mind:

1. The “App Stack” Budget: While Shopify handles the basics, most successful stores spend an additional €50–€200 monthly on apps for loyalty programs, advanced SEO, or automated email marketing.

2. Shopify Payments: To avoid “third-party transaction fees” (which can be as high as 2%), it is almost always best to use Shopify’s native payment gateway.

3. Annual Savings: If you’re committed for the long haul, opting for annual billing typically secures a 25% discount, significantly lowering your overhead.

By treating Shopify as a scalable foundation rather than just a website builder, you ensure your business is ready for wherever your customers choose to shop.

What is Shopify?

Shopify is an e-commerce-focused platform that helps online businesses sell their products. With Shopify, businesses can create e-commerce websites that offer seamless buying experiences for customers. The platform also supports selling through other marketplaces like Amazon, eBay, and Instagram.

Shopify has also expanded into the realm of brick-and-mortar businesses, offering mobile card readers, its own POS software, and inventory management. What started as a straightforward way to sell online has now become a full-scale merchant solution for small businesses and individual entrepreneurs.

How Much is Shopify Per Month?

With Shopify, you’ll find a versatile platform that can grow with your business, whether you’re selling online, in-store, or both.