The Standard Build (€1,500 – €2,000)
This range is ideal for straightforward projects with a defined scope. Usually, this involves a consistent layout with minimal variations and limited revision rounds. Clients at this level are often local businesses, tradespeople, or cafés seeking a professional upgrade to their existing online presence. This pricing only remains profitable if the workflow is efficient and content editing is kept to a minimum.
The Consultative Build (€2,500 – €3,500)
As the price increases, your role shifts from “builder” to “advisor.” At this level, you aren’t just creating pages; you are refining the client’s messaging, preventing poor design choices, and managing a higher “mental load.” This fee accounts for the extra time spent on strategic thinking and the frequent communication required to keep a more complex project on track.
The Advanced Build (€4,000+)
At €4,000 and above, the website must deliver significant measurable value. These projects often involve custom structural work, intricate content strategy, or functional integrations like booking systems. Clients at this tier expect expert opinions and high-level execution. Charging less for this intensity of work often leads to project fatigue and reduced quality.
Pricing Strategy vs. Page Count
A common mistake is pricing per page as if you were printing flyers. The complexity of ten pages can vary wildly; a static site for a local service provider is vastly different from a corporate site for a consultant requiring high-level revisions. You should price for the reality of the workload rather than a simple page count.
Do not be discouraged by competitors offering lower rates. There will always be a cheaper option, but quality web design requires a sustainable fee. Charge a rate that allows you to do the job properly while maintaining a healthy, professional business.