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What You’ll Need
Before beginning, ensure you have the following ready:
- A WordPress site with Contact Form 7 installed and activated.
- A HubSpot account (free or paid).
- An integration tool such as WP Fusion, Zapier, or the HubSpot All-In-One Marketing Plugin.
Option 1: Use WP Fusion (Easy and Powerful)
WP Fusion allows you to sync Contact Form 7 submissions directly to HubSpot and map your data fields with ease.
Step 1: Install WP Fusion
- Log in to your WordPress dashboard.
- Navigate to Plugins > Add New.
- Search for WP Fusion and install it. (Note: While WP Fusion Lite is free, HubSpot integration typically requires the premium version).
Step 2: Connect to HubSpot
- Go to Settings > WP Fusion.
- Under the CRM tab, select HubSpot.
- Authenticate the connection using your HubSpot account credentials.
Step 3: Configure the Integration
- Navigate to Settings > WP Fusion > Contact Form 7.
- Select the specific form you wish to connect.
- Map each Contact Form 7 field (such as name and email) to the corresponding HubSpot property.
- Define post-submission actions, such as adding the contact to a specific list or triggering a HubSpot workflow.
Click Save to finalize the setup.
Option 2: Use Zapier (Flexible and No Plugin Required)
Zapier is a popular automation platform that can connect Contact Form 7 to HubSpot using webhooks.
Step 1: Install the CF7 to Zapier Plugin
- Install and activate the Contact Form 7 – Zapier add-on.
- Open your form settings and click on the Zapier tab.
Step 2: Create a Zap
- Log in to Zapier and create a new Zap.
- Set the Trigger app to Webhooks by Zapier.
- Select Catch Hook and copy the provided webhook URL.
Step 3: Connect the Webhook
- Paste the Zapier webhook URL into the Zapier tab within your Contact Form 7 settings.
- Submit a test entry through your website form to verify the connection.
Step 4: Set HubSpot as the Action
- In Zapier, add HubSpot as the Action app.
- Select Create or Update Contact.
- Map your form data to the appropriate HubSpot fields.
Click Publish to take the integration live.
Option 3: Use HubSpot’s Official WordPress Plugin
If you are looking for a deeper integration, HubSpot’s All-in-One Marketing plugin offers built-in forms, live chat, and CRM features directly within WordPress.
- Install the HubSpot for WordPress plugin.
- Use their native drag-and-drop builder to create forms that sync automatically with your CRM.
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