For years, running wholesale and direct-to-consumer side by side on Shopify meant compromise. Unless you were on Shopify Plus, you were stitching together apps, locking parts of your store, or managing trade pricing in a separate system entirely. That changes now.
Shopify has announced that its native B2B toolset, previously reserved for Plus merchants, is rolling out to stores on the Basic, Grow, and Advanced plans at no additional cost. It’s one of the most significant updates the platform has shipped this year, and it opens up a serious growth channel for smaller and mid-sized merchants who have wholesale demand but no clean way to handle it.
What’s Actually New
Merchants on non-Plus plans now get access to a set of features that have been refined on Shopify Plus over almost four years. The headline additions include company profiles for wholesale buyers, so trade customers can be managed ahttps://www.grangewebdesign.com/blog/shopify-b2b-on-all-plans/s businesses rather than individual shoppers, with multiple contacts and locations under one account.
You also get up to three custom catalogs with tailored pricing, which means you can offer different price lists to different customer groups without spinning up a second store or relying on workarounds. Volume discounts and quantity rules are built in, so bulk pricing and minimum order quantities can be configured directly in the admin.
On the payments side, vaulted credit cards and payment terms are now part of the standard toolkit. Wholesale buyers can save a card on file for repeat orders, and you can offer net payment terms to trusted accounts without needing a third-party invoicing tool.
One Admin for Both Sides of the Business
The part worth paying attention to is that B2B is built into the core of Shopify rather than bolted on as a separate product. If you already use Shopify Flow for automation, Markets for international selling, or Shopify Payments to take money, all of it now works for your B2B orders too. There’s one admin, one customer view, one inventory source, and one set of reports covering both wholesale and retail.
That matters because the usual pain of running wholesale through workarounds is data drift. Pricing gets out of sync, orders need manual entry, and nobody is quite sure what shipped when. A unified system removes the friction that quietly caps how much wholesale business a merchant can actually take on.
What Stays Exclusive to Plus
Shopify Plus still has the heavier toolkit for merchants with more complex B2B operations. Plus accounts retain unlimited custom catalogs rather than being capped at three, along with direct catalog assignment to specific companies and locations, partial payments, and deposit handling. If your wholesale operation outgrows the essentials, the upgrade path is in place without any replatforming.
Why This Matters for Your Store
If you’ve ever had a customer ask about wholesale pricing, a retailer enquire about stocking your products, or a trade contact ask for a bulk quote, you’ve already met the use case. Until now, saying yes to those requests meant either upgrading to Plus or building a workaround that would eventually break. Now the native tools are sitting in your admin waiting to be switched on.
For anyone running a Shopify store on Basic, Grow, or Advanced, it’s worth taking a fresh look at whether B2B is a channel you’ve been leaving on the table. The barriers to setting it up properly have just dropped considerably.
If you’d like a hand getting B2B configured on your Shopify store, or you’re weighing up whether wholesale is the right next step for your business, get in touch with Grange Web Design and we’ll walk you through it.