We’ve built hundreds of websites and eCommerce stores over the years as a Cork website design company.
During the process of developing these sites we clearly tell our clients that creating a site versus an online business are two hugely different things. And despite website design being one of our core business areas a website design is only a smalL part of the process.
Keyword Research
Keyword research is a core part of SEO, but to most business owners, it can seem abstract or even meaningless. Put simply, your website needs to include pages (along with titles and other elements) that reflect what people are actually searching for.
To use a light-hearted example, there’s little value in having a page about unicorn saddles if no one is searching for it. Yet time and again, we see websites with titles, slugs and headings like Our Services or What We Do, which give no clear signal to Google — or users — about what the business actually offers. Remember, Google finds you first, then presents your content to potential visitors.
As an SEO agency, we spend a lot of time on keyword research and crafting content that not only has search volume but also stands a real chance of earning clicks. And those clicks are critical to a website’s success.
We understand this can sound dry and unexciting, but of all the websites we’ve built, the ones that didn’t invest any time in SEO consistently struggled to generate business.
That said, you can absolutely take some steps yourself if you’re not ready to hire the best SEO company in Cork!
Here are a few simple tips to follow when working with keywords:
- Don’t create content without keyword research.
- Use helpful, relevant titles that include your target keywords.
- Make sure page titles and slugs reflect those keywords.
- Add internal links from high-traffic pages to new ones, using keywords in the link text as a signal to Google.
- Measure, track and adjust. Use Google Search Console to check if your pages are gaining impressions and clicks. If not, make a note and review it in a week. If performance is still low after 3–4 weeks, revisit your keyword strategy.
These steps might sound basic, even obvious — but we still speak with clients every week who skip them, opting instead for pages about unicorn saddles in the mistaken belief that traffic will somehow appear.
We use tools like SEMrush and the Google Ads Keyword Planner to guide this process. Even then, we don’t always get it right the first time. Step five — revising and refining the strategy — is a core part of the job.