Google Ads that pay their way. We run campaigns for Irish businesses for a flat monthly fee from €325, with conversion tracking on every campaign so you can see which ads bring in calls and enquiries. Your ad spend is billed to you by Google and stays yours to control.
A month, management fee only
No percentage of your spend
Google Ads certified, based in Cork
A poorly managed Google Ads campaign drains money while producing underwhelming results. We start by looking at your business, your customers and what you want the campaign to achieve, then build around the keywords you can profitably win, sensible bids and ads people actually want to click. The same five leaks turn up in almost every account we take over. We wrote a longer piece on it: Google Ads still work. So why are you wasting money on them?
Not sure what a budget should buy in your sector? Our PPC budget calculator shows the clicks, enquiries and cost per enquiry for Irish cost per click figures.
The day-to-day work that keeps an account profitable rather than just running.
Research into what your customers actually type, matched against what you can profitably win. Negative keywords added continuously.
Clear, concise ad copy written for your audience, with regular updates that keep it relevant in a competitive market.
Bids monitored and adjusted so money moves towards the keywords, times and locations that are actually converting.
Calls, forms and enquiries all tracked through Google Analytics, so you see which campaigns generate leads rather than guessing from clicks.
A good ad pointing at a weak page wastes the click. We review where traffic lands and recommend changes that lift the enquiry rate, or build a landing page for the campaign.
A plain report each month: what was spent, what came in, what we changed and what changes next. No jargon.
The core of almost every account: text ads shown when someone types what you sell. Tight keyword groups, exact and phrase match, and a negative list that grows every week.
Follow-up ads for people who visited and did not enquire. Cheap clicks, warm audience, and the campaign most small accounts are missing.
Google’s automated campaign across Search, YouTube, Display, Gmail and Maps. Useful once there is enough conversion data for it to learn from; a waste of money before that, so we switch it on at the right time rather than on day one.
Product ads with a price and a picture, fed from your Shopify or WooCommerce catalogue. Built on a clean product feed, which is where most Shopping campaigns go wrong.
Ads that dial your number straight from the search results. Right for trades and services where the enquiry is a phone call, with every call tracked and recorded as a conversion.
Microsoft Ads puts your ads on Bing, Yahoo and DuckDuckGo, and in the search box built into Windows and Edge. The traffic is smaller than Google’s, but the clicks are usually cheaper because far fewer Irish businesses bid on them, and the searchers tend to be older, office based and on a desktop, which suits a lot of trades, professional services and B2B firms.
We import your Google campaigns into Microsoft Ads, tidy the keywords and bids for the different audience, and report both platforms in the one monthly report. Ask about adding it to your plan.
Both are a flat monthly fee for our work on your account. The difference is how much campaign we build and how often we are in the account working on it.
| Essential: €325 a month | Performance: €650 a month |
|---|---|
| A single search campaign covering your core service, kept tidy and profitable. Suits a local business with one main offering and a modest ad budget. | Roughly four times the campaign and four times the hands-on work. More ads against more searches, tested continuously, so the account keeps improving instead of holding steady. |
| One search campaign, up to three ad groups | Up to four campaigns and twelve ad groups across search, remarketing and Performance Max |
| Up to 6 live ads, refreshed quarterly | Up to 30 live ads, with new variants written every month |
| Monthly optimisation: bids and negative keywords reviewed once a month | Weekly optimisation: bids, search terms and negatives worked every week |
| Call and form conversion tracking | A/B ad testing, always two versions competing |
| Monthly email report | Full conversion tracking plus landing page recommendations |
| Start with Essential | Monthly report and a call to go through it. Start with Performance |
Neither price includes your Google ad spend. Your advertising budget is billed directly to you by Google, so you control it, you can change it at any time, and we never take a cut of it. Not sure which fits? Tell us your ad budget and we will say plainly which plan we would put you on.
The honest rule of thumb: the smaller plan protects a small budget, the larger plan grows a real one. If you are spending more than about a thousand a month with Google, the extra management usually pays for itself in wasted spend alone.
Essential covers a single offering well. Performance can run a campaign per service, each with its own keywords and ads.
In crowded markets, bids move weekly. Monthly reviews leave money on the table.
Following up with people who visited and did not enquire is included on Performance only.
Most clients start on Essential and step up once the numbers justify it.
One page, in plain English, every month. No dashboards you need a login for.
On Performance, we go through it with you on a call.
Ads bring the visitor; the rest of the site has to do the convincing. These are the services clients most often run alongside Google Ads.
Management is €325 a month for a single campaign or €650 a month for a full multi-campaign account worked weekly. Both are flat fees, separate from your ad spend.
No. Your Google spend is billed to you directly by Google, so you keep full control of it and can see exactly where it goes. The management fee is only for our work on the account.
No. A flat fee means our advice does not change when your budget does, and you are not paying us more simply for spending more.
Google Ads can start generating traffic and leads within days of a campaign going live. Getting the cost per enquiry down to where it should be usually takes a few months of optimisation.
Yes. We set up conversion tracking for calls, forms and enquiries, so you can see how many leads came from the ads rather than guessing from clicks. It goes into a plain monthly report.
Google Ads gives immediate results while SEO builds long-term organic traffic. Many businesses run both together, with ads covering the ground while the SEO work matures.
Yes. Most clients start on Essential and move up once the numbers justify it. The account is yours either way, so nothing is lost if you stop.
Keyword research and negative keywords, writing and testing the ads, managing bids, tracking calls and forms, checking the landing pages and sending you a plain report. The difference between a good agency and a poor one is usually how often someone is actually in the account working on it.
Yes. We start with an audit of search terms, keywords, match types, ads and conversion tracking. You keep ownership of the account and we work inside it. Most takeovers find savings in the first month from negative keywords and bid changes alone.
Yes. We import your Google campaigns into Microsoft Ads so your ads also show on Bing, Yahoo and DuckDuckGo, where clicks are usually cheaper because fewer Irish businesses bid there. Both platforms go into the same monthly report.
Tell us what you sell, where you sell it and what you are spending now. We will tell you what we would change and which plan makes sense, with no percentage of your ad spend, ever. Ring 021 212 6076, email info@grangewebdesign.com or send us a message. Most enquiries get a reply the same day.
