SEO for solicitors that brings in new clients.

People looking for a solicitor search first, often in a hurry and close to deciding. We help law firms in Ireland show up for those searches, for their practice areas and their town, with pages that earn the call.

Practice areasPages for the work you want more of
Plain EnglishMonthly reports you can read
No shortcutsNothing Google will punish

Why law firms need SEO.

Someone buying a house, dealing with an estate or facing a dispute will usually search for a solicitor before they ask anyone. They look at the map, read the reviews and contact one of the first few firms they see.

Legal work is a strong fit for SEO. Each practice area has its own searches, the people searching need help soon, and one new matter can be worth a great deal to the firm.

Be the firm they find first.

What we do for law firms.

The work that gets a firm found, and the website that gets it chosen.

Practice area pages

A proper page for each area you want more work in: conveyancing, probate, family law, personal injury, employment.

Google Business Profile

Set up and kept active so your firm appears in the map results for local searches.

Google Business Profile

Local rankings

Pages and listings for your town and the areas your clients come from.

Reviews and trust

A simple way to ask for reviews, plus the details that make a firm look trustworthy online.

Technical SEO

Speed, mobile and indexing fixed in the site itself, not just listed in a report.

Websites for law firms

If the site is holding you back, we can rebuild it with SEO built in from the start.

Website design

Local SEO for solicitors.

Most clients for a high street firm come from nearby, and many add their town to the search. Local SEO is how you show up for them, and it is usually where results come quickest.

Plenty of firms still have one general "services" page and an incomplete Google Business Profile, so a focused effort stands out quickly.

The right categories, every practice area listed, photos, and regular updates.
A Google Business Profile that worksCategories, services, photos and reviews set up so you appear in the map results.
The same name, address and phone number on legal directories and everywhere Google looks.
Consistent listingsConsistent business details across the directories Google checks.
Conveyancing, probate and family law pages that rank where you work.
Pages for each practice areaThe pages that matter to your area, built to rank in your area.

Honest timelines.

SEO takes time. Anyone who promises page one in thirty days is either wrong or about to get you penalised.

WeeksTechnical fixes show up

Speed, indexing and structural fixes are the first things Google notices.

3 to 6 monthsMeaningful movement

Most clients see meaningful movement in this window. Some much sooner.

Months and beyondCompetitive terms

Rankings for competitive searches take longer, and they compound once you have them.

What you can expect from us: clear timelines at the start, honest updates when things take longer than expected, and no disappearing once the work is under way.

How it works.

We start with a free check of where your firm stands, then get on with it. You always know what we are doing and why.

  1. A proper auditNot a PDF full of red traffic lights. A real read of where the site stands, what it ranks for and where the realistic wins are.
  2. A straightforward planWhat gets fixed first, what new content is needed, and what we measure.
  3. Fix the technical sideSpeed, indexing and structure, fixed directly in the site.
  4. Build the right pagesContent for the searches your customers make, plus improvements to what is already there.
  5. Report in plain EnglishMonthly: what moved, what we did, what is next. No jargon reports.

Why Grange.

Three things that matter, instead of three things that sound good.

We build websites too.

SEO is quicker when the person doing it can also fix the site, add the pages and speed it up, without waiting on another agency.

Careful with what we publish.

Nothing goes live without your sign-off, so everything on the site fits how your firm is allowed to advertise.

You talk to the person doing the work.

A real phone number, plain-English reports, and someone who reads your Search Console data rather than a tool that does.

Get a free visibility check.

Tell us your website, your town and the practice areas you want more work in. We will look at where your firm shows up now and come back with what we would fix first.

An honest read, not a sales pitchWe'll say so if we don't think we can helpYou deal with the person doing the work

Get your free visibility check

Most enquiries get a reply the same day.

SEO for solicitors, your questions.

The questions people ask Google most. Something else on your mind? Ring us on 021 212 6076.

Does SEO work for law firms?

Yes. People search for solicitors by practice area and by town every day, often when they need help soon. Firms that show up in the map results and the first few listings get most of those enquiries, so a site built around the work you want more of pays off.

How long does SEO take for law firms?

Technical fixes and Google Business Profile improvements show up within weeks. Rankings for competitive practice areas take longer, and most firms see meaningful movement within three to six months. Local searches for a specific town are usually quicker than national ones.

How much does SEO cost in Ireland?

It depends on how competitive your practice areas and town are, and how much work the website needs. After a free visibility check we give you a fixed monthly figure, so you know the cost before anything starts.

Are solicitors allowed to advertise?

Yes, within the advertising regulations set by the Legal Services Regulatory Authority, which also cover websites. Advertising must be accurate and not misleading, and there are specific restrictions, for example on using phrases like “no win, no fee” for personal injury work. We write in a plain, factual style and nothing goes live without your approval.

Is SEO still relevant in 2026?

Yes. People still search Google before contacting a solicitor, and AI tools like ChatGPT and Google’s AI answers draw on the same well-structured, trusted websites. A firm with clear practice area pages, a complete Google Business Profile and good reviews is the one those answers tend to mention.