For those who might not be familiar with the term, a sales funnel is a strategy used to guide potential customers through their buying journey, ultimately leading to a sale. You might not even realise you’re in a sales funnel when it’s done well.
My biggest tip for clients is this: don’t get too caught up in the design of your website. Of course, a beautiful site is great, but the real goal is to make sales. Would you rather have a stunning web design or a successful sale? Ideally, you’d want both, but the priority should always be on converting visitors into customers.
This is why I’m a big fan of Lightfunnels, a relatively new but feature-rich sales funnel creator. It helps you focus on what truly matters – making sales. While bringing traffic to your site is a separate challenge, Lightfunnels ensures that once people are there, they’re more likely to convert. Instead of just creating a nice-looking site, you’ll be building effective sales funnels.
Your sales funnel might be as simple as a call to action, some compelling text, a form, and a follow-up sequence (especially if you’re not running an e-commerce store). The key is to focus on the sale.
Lightfunnels excels because it cuts through the noise and zeroes in on what’s important. It’s easy to use, affordable, and most importantly, it allows you to get a minimum viable product (MVP) up and running quickly. This way, you can concentrate on marketing and generating revenue.
Needless to say, this is a highly competitive space. Full-scale eCommerce platforms like Shopify are continuously releasing apps to create sales funnels. Additionally, there are at least ten other online apps and sites offering similar functionality. These platforms are generally easy to set up and most feature user-friendly drag-and-drop site builders. If you are on a budget and want to start selling quickly, these options are very attractive for getting your business up and running fast.
Here are ten tools that allow you to build online sales funnels, including Lightfunnels:
- Lightfunnels – A versatile platform that offers a comprehensive set of tools for creating sales funnels with ease.
- ClickFunnels – One of the most popular tools for building sales funnels, offering a range of templates and integrations.
- Kartra – An all-in-one marketing platform that includes sales funnel creation, email marketing, and membership site management.
- Leadpages – A tool that provides landing page builders and sales funnel templates to help you capture leads and convert them into customers.
- Unbounce – Known for its high-converting landing pages, Unbounce also offers tools to create complete sales funnels.
- Builderall – A comprehensive digital marketing platform that includes sales funnel creation, email marketing, and more.
- GetResponse – Primarily an email marketing tool, GetResponse also includes features for building sales funnels and automating marketing processes.
- Instapage – Specializes in landing page creation but also provides tools to design and optimise sales funnels.
- GrooveFunnels – A suite of marketing tools designed to help you build sales funnels, manage affiliate programs, and more.
- Funnelify – A tool focused on creating high-converting sales funnels with a variety of templates and customisation options.